What Creative Director’s ACTUALLY Do For A Living
Discover how Victor Tyler transformed his passion for filmmaking and content creation into a thriving career as a creative director and viral content creator. In this engaging interview, Victor shares his inspiring journey, from humble beginnings experimenting with cameras to becoming a key figure in the creator economy. Packed with actionable insights, relatable anecdotes, and lessons learned, this story is perfect for aspiring content creators, filmmakers, and creative entrepreneurs.
Victor’s creative journey began with a pivotal moment at the agency Humanant, where he realized that making movies and commercials could be a viable career. Learning the ropes of content production in a professional setting, he was introduced to the title "Content Creator." Inspired by early YouTube legends like Casey Neistat and Peter McKinnon, he explored the emerging world of online video content. While he didn’t initially identify as a "YouTuber," this exposure ignited his interest in creating impactful content that resonated with audiences. In this video, Victor delves into his early struggles and triumphs, including his entry into music video production. Starting with a $50 gig,
Victor’s “say yes and figure it out” philosophy opened doors to new opportunities. From learning the technical aspects of cinematography to mastering storytelling, he emphasizes the importance of taking risks and staying adaptable—a mindset that resonates with many creators. Victor also shares the story behind his viral TikTok series, Cool Places to Stand. Born out of frustration with social media trends, this satirical concept explores the absurdity of modern online content. With minimal setup and a simple yet hilarious premise, Cool Places to Stand became a viral hit, proving that creativity and relatability can triumph over complexity. This video explores Victor’s approach to content creation, balancing authenticity with strategy.
He reveals how he leveraged TikTok’s untapped niches, creating relatable content like iPhone camera tips that resonated with everyday creators. His ability to adapt and evolve with the rapidly changing social media landscape highlights his innovative mindset and creative adaptability. Victor’s insights into the differences between creative direction and art direction are invaluable for those navigating the creative industry. As an art director, he focuses on visuals and execution, while as a creative director, he oversees broader concepts and strategic objectives. He discusses the challenges of transitioning from freelancing to agency life, emphasizing the importance of teamwork, collaboration, and letting go of ego.
Victor’s passion for democratizing the creator economy shines through as he encourages others to embrace their creative potential. Whether it’s creating videos with a smartphone or crafting high-budget productions, his message is clear: anyone can be a creator if they have the drive and authenticity to make something meaningful. Watch this inspiring interview to learn how Victor Tyler navigated the creator economy, overcame challenges, and built a career centered around storytelling and community. Whether you’re a budding filmmaker, content creator, or simply curious about the creative process, Victor’s journey offers invaluable lessons and motivation.